A Collection With A Conscious
Ah yes… April 10th. Today is officially TOMS “Day Without Shoes” where the eco-friendly footwear brand encourages everyone to go sans shoes to bring attention to the unsettling number of people without shoes, and it seems they’re not alone in today’s green/philanthropic thoughts.
For H&M, it’s all about the marriage between eco-friendly, sustainability and workers rights. Enter H&M‘s earth-friendly Spring 2012 Conscious Collection set to land in stores this Thursday, April 12th.
It seems the fast-fashion retailer H&M is also on the eco-train with the brand announcing today that it’s making a concerted effort to go green by broadening their use of organic fabrics and improving worker conditions around the world. Their calling it their H&M sustainability initiative, and led by Helena Helmersson, the brand dreams “to be percieved as a company who can offer all people in the world—even those without much money–the possibility to dress really well and sustainably.”