A LEAP OF FASHION: Blogger Collaborates with H&M

  • by Corrie Shenigo
  • posted at 8:32 pm
  • January 10, 2011

H&M is certainly leading the charge in the luxury/meets affordability department.  With their former collaborative collections with Jimmy Choo and most recently, Lanvin, this fashion favorite seems to always be one step ahead of the game when it comes to the next big thing.  And just who did they dub ‘the next big thing’?

Swedish Fashion Blogger Elin Kling's Collaboration for H&M

Swedish fashion blogger Elin Kling makes the leap, joining the ranks of the illustrious luxury designers who’ve collaborated with H&M to create some of the most coveted designs of the season.  The tres chic Ms. Kling, who started her site in 2007, is the preeminent personal-style blogger in Sweden, and thus (and for this we shed tiny fashion tears) the collection will only be available in Swedish H&M stores (due in February).

And just what can our fashionista friends overseas expect? The Telegraph‘s Hilary Alexander notes, “Silhouette and materials are more important than decoration and any details are considered and discreet, such as an uneven hem on a washed leather jacket, a raw edge to finish off wide-leg trousers, or a hidden chain at the neckline of a dress.” See more of the collection here.

All in all this is an elegant collection that could signal a bevy of blogger designed fashions to come!

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