A New Kid in Hair Color Town

  • by Corrie Shenigo
  • posted at 5:01 pm
  • January 3, 2012

Down under is about to expand up and out when Australia’s OriginalMineral makes it’s official international launch this month. This green-ish brand is officially the top dog in Aussie’s hair market especially in the non-ammonia hair dye department and is poised to quickly gain top place in the international market as well.

Like most good things, the product was born of need, specifically when hairstylist Alan Buki developed a nasty case of contact dermatitis from exposure to harsh ammonia hair dyes. After a long recouperation, he saw the obvious need for ammonia-free dye and found the answer way north in London. Voila! A star was born.

Buki partnered with his wife and brought the dye back to Australia to open his own salon and exclusive purveyor of the product in 2000 and OriginalMineral said hello to cult status, making the international move inevitable!

The coveted line is now a full professional color and styling line with a patented Clean Color Technology that eschews the typical irritants in hair color (paraphenylenediamine (PPD), resorcinol, and ammonia) in favor of a trio of highly active minerals (illite—to deeply penetrate and saturate the hair shaft, kaolin—to guard against fading, and montmorillonite—to boost scalp condition.) Then sunflower-seed wax and sweet almond oil serve up the moisture and shine!

The 19-piece styling line is also a popularity contest winner. Completely devoid of parabens, sulfates, phthalates, and propylene glycol, the line, naturally, features indigenous Australian ingredients—cold-pressed certified organic argan and macadamia nut oil (in it’s Frizzy Logic shine serum) and Australian river mint (in its Original Detox shampoo.)

And while OriginalMineral isn’t all the accessible yet (only in one salon in NYC’s Meatpacking district), with it’s official launch we anticipate that it will be soon! And we’ll be sure to keep you informed about this one—read: Can NOT wait to try it!

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