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ANOTHER CELEB JUMPS OFF FASHIONS DIVING BOARD: J-Lo’s Back.

  • by Corrie Shenigo
  • posted at 10:19 am
  • November 18, 2010

Jennifer Lopez and Marc Anthony Announcing Collaboration with Kohl's.

It seems Jenny From The Block is about to do another lap around the fashion block. Jennifer Lopez, in collaboration with hubby Marc AnthonyJLo has announced that they will be launching a new fashion project with affordable department store Kohl’s.  And while not much is known about the extent of the ‘project’, it is rumored to be a lifestyle line featuring men’s wear, women’s wear and home accessories, with an expectations of up to $3 billion dollars in sales.

If you’ll recall, this isn’t J-Lo’s first time at the fashion rodeo.  In 2001 this multi-tasking maven (along with Tommy Hilfiger’s brother, Andy) launched the Sweetface Fashion Company producing  jewelry, fragrances and shoes, as well as the luxury line JustSweet (remember 2005 NY Fashion Week’s runway show unleashing cashmere hot pants and lots of sparkles?  Eek.)  The line quietly closed in 2009, with speculations that Lopez, Hilfiger and former President of Phat Fashions Bernt Ullman were interested in shopping a deal with an American department store… and voila!  Today’s announcement (and subsequent J-Lo – Marc Anthony Los Angeles press conference) seems to put that rumor to rest – It’s a fact!

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