Balmain Announces New Designer: Olivier Rousteing
Born in France and raised in Bourdeaux, 25 year old hearthrob Olivier Rousteing, who earned a degree from the Parisian fashion school ESMOD, recently worked his way up the fashion ladder to now have the esteemed position as head designer for Balmain. Rousteing has been in charge of the womenswear design studio at the label and has been with Balmain since 2009. He spent 5 years at Roberto Cavalli previously to that which should serve him well in serving up the indulgent and glamorous, rock-infused look that has become the label’s trademark with the previous designer Decarnin. He has managed to scoot under the radar in the fashion world until now. Everyone is in anxiously anticipating what he will do with the brand as Decarnin’s Fall pre-collection, presented last January, was not as well received as expected.
“There was no rock ‘n’ roll on the runway in March,” says Claudine Barnabe, who buys Balmain for her store L’Espionne located in Paris. “I bought the collection anyway because you don’t punch someone when they’re down, but I was very disappointed.”
Balmain usually brings chic, sophisticated, and sexy pieces for a woman 30+ that shops for clothes as a sport, and that has pocketbooks that dig deep enough to be able to buy the entire collection in one fell swoop. Playing with a higher clientele can be really hit or miss, let’s hope the young Rousteing can hit it out of the park for the sake of Balmain and for himself as a designer.