bareMinerals® Taps Singer Kat Edmonson as Its Next “Force of Beauty”
bareMinerals kicked off their 2011 campaign with a spin on casting the face of their brand in a unique way. They searched across the country for women that inspire, energize and captivate. And they did it without seeing the women’s faces. This year, bareMinerals stepped up their campaign with a fresh face by naming singer Kat Edmonson as their new spokesperson.
The Texas native boasts jazz-inspired vocals and her 2009 debut album Take to the Sky hit the top 20 on Billboard’s jazz charts.
According to a press release on the new partnership, this idea to make Edmonson a spokeswoman first came to life last April while Leslie Blodgett, Executive Chairman of Bare Escentuals, was listening to a radio interview with Kat Edmonson on NPR during her daily commute. “I listen to the radio all the time, but this was different,” says Blodgett. “She was different; her voice, her story…she immediately touched my soul.”