Beauty.com Changes the Box Sampling Game
There’s BirchBox, CurlBox and several other boxes beauty lovers are subscribing to each month. But Beauty.com is changing the rules by offering a sample box in-store. Customers in the Chicago area were introduced to the prestige beauty box earlier this month at select Walgreens stores featuring sample and full-size products from brands like Bliss, Carol’s Daughter, Murad and Lorac.
“We are obsessed with sampling and getting samples into customers’ hands,” said Kathleen McNeill to WWD, president of Beauty.com. “These are brands and products that we love. We wanted people to touch and play.”
Additional versions of these boxes are set to roll out in 2013 with the goal of prominently displaying the luxe boxes within Walgreens and marketing to consumers in a new way.
What do you think beauties? Would you purchase a sample box in-store?