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Ben Minkoff Blog on Tumblr

Rebecca Minkoff recently launched a spinoff men’s accessory line called Ben Minkoff. It has been creating a bit of a buzz lately, so much so that they are deciding to follow it up with a Tumblr page.”Ben There Done That” is the title of the blog and it can be found at  benminkoff.tumblr.com. Tumblr seems to be the way that everyone is moving when it comes to an easy to use blog site that is easy to navigate, trendy, and fairly simple to maintain. I have a few style blogs that I follow on Tumblr that I run to for all kinds of interesting content, and this one may be good for updates and reviews on underground music shows, men’s street style photos, the latest hotspots in New York City and Los Angeles, YouTube videos of interest and quotes from fashionable, high-profile men according to sources. It seems fashion is generally moving online to Tumblr and social media to remain relevant, here’s what chief executive Uri Minkoff tells WWD regarding their emphasis on having an online presence:

“Similar to our approach for Rebecca Minkoff, social media and the need for our brands to exist and flourish on popular destinations such as Tumblr has become the forefront of many of our marketing endeavors. Today, if you want your brand to succeed, presence on the web is just as important as presence on the shelves. The Ben Minkoff Blog is only a first step in a wider strategy we plan to implement to identify and connect to the men who define the Minkoff Man online.”

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