Benefit Asks “Watt’s Up?”

  • by Corrie Shenigo
  • posted at 4:57 pm
  • October 18, 2011

It’s certainly no secret that I’m partial to all things sparkly and shiny, and since sparkly and shiny seems to be very in this season, it’s really no surprise that Benefit has also jumped on this glittery band wagon.

Benefit's Watts Up!

Adding to it’s big launch of skincare products (cleansers, toners, moisturizers and mists) earlier this year, San Fran-based Benefit Cosmetics has released a double-ended brightening stick called Watt’s Up! Featuring a luminescent pigment on one end and a sponge-tip applicator on the other – this beauty can be blended into a barely-there finish and can be worn over or under makeup. If subtlety isn’t your thing, there’s still their best-selling liquid highlighter High Beam, but if you like your sparkle on the lighter side, then Watt’s Up is a sure fire winner to highlight brow, cheek and that pretty little bow above the lip.

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