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Big Changes: From Yves Saint Laurent to Saint Laurent Paris

Big changes are afoot over at Yves Saint Laurent. Or should we say Saint Laurent Paris?

image courtesy of Racked.com

WWD is reporting that brand-spanking-new creative authority over at Yves Saint Laurent, Hedi Slimane is making the mother of all changes over at the luxury brand: changing the labels name in an effort to “thrust Saint Laurent into a new era.” What?! Yes. Apparently Slimane is exercising the “total responsibility” that he contracted when he took the creative reigns from Stefano Pilati earlier this year. Slimane has yet to make a statement on his exact plans to update the beloved French fashion house, but news of the name change is a doozy. According to WWD, the brand intends to keep it’s iconic YSL logo — and since it’s stamped all over any number of YSL‘s products — that’s a good thing.


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