BirchBox Goes Global In Paris Acquisition
Sometimes it’s not the easiest job to be a trendsetter. You’re an innovator and others are emulators. But when the competition gets too rough what’s a brand to do? Beat them by buying them of course. This was the exact case when beloved beauty sample subscriptions service BirchBox recently acquired Paris-based competitor “JolieBox”. According to Forbes with the new move, Birchbox will be available outside of the U.S. in France, Spain and the U.K.
JolieBoxes won’t completely disappear, however. They’ll simply just adopt their parent’s new name with new packaging to their current customers stating “JolieBox, a BirchBox Company”.
This recent move will step up the game for current beauty box subscription services who are still competing stateside and have yet to expand into over seas territory. But we’re sure it won’t be long before competitors get a whiff of the opportunity and follow along.
Subscribe to BirchBox, hand-picked beauty and lifestyle samples, delivered to your door for $10/month.