Black History Month Bling

You can’t argue with fashion for charity and Black History Month has stepped up its game in this arena. Payless is debuting the limited edition “I Believe” bracelet. The soft as velvet ribbon accessory is trimmed with a silver chain clasp.

From February 1st, it will be available for just $3 at 800 Payless stores nationwide as well as online. Payless has partnered with the National Urban League to distribute a portion of proceeds to African American students through the “Payless Inspiring Possibilities” Scholarship, now in it’s third year.

It features red double straps on each side of a silvertone ring with the words “dream” and “believe” engraved, beaded charm details, and a lobster clasp with 2.5″ chain for a perfect fit

Limited Edition “I Believe” Bracelet by Payless for sale during Black History Month to Support Scholarships

“Financial constraints hinder too many of our nation’s youth in pursuit of their academic dreams,” said LuAnn Via, president and CEO of Payless.  ”Our partnership with NUL has enabled Payless to distribute scholarships to underserved youth, thereby allowing deserving students to attain their educational goals and lay the foundation for a strong future.  This philanthropic program, like so many at Payless, democratizes giving by offering on-trend items at a great price point so that more people can support the causes important to them.”

To be eligible for a 2011-2012 Payless Inspiring Possibilities Scholarship, students must be a registered Project Ready participant, and submit materials by the scholarship deadline of  March 1, 2011.  For additional information about the nomination process, please visit nul.org or the local NUL affiliate office.

Get your shine and star power on! Kudos to you Payless for this amazing campaign!

Love and Beauty,


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