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Boutique Beauty. Department Discounts

Sears, one of America’s oldest department stores, is re-entering the beauty market by jumping on the bandwagon to boutique beauty with full-fledged departments in 100 of its busier stores over the next several months.

The new cosmetics departments will include products from well-known and trusted brands, including L’Oreal, Maybelline, Revlon and CoverGirl in a wide variety of colors for every woman. Nail care from popular brands will also be featured.

To pump up the volume a bit and give more personal attention to each customer, beauty advisers will also be on the sales floor offering makeup tips and advice to customers looking for their next great look.

Clearly, bringing beauty down to a personal approach has been the trend in this industry. There is no longer an excuse for not having your makeup kit together! Now, people around the country can get assistance and ask the questions they need with access to products that they can afford.

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