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Cameron Diaz New Face of Tag Heuer

cameron diaz tag heuer

Charlie’s Angels star and Hollywood princess Cameron Diaz was recently announced as the new face of luxury brand Tag Heuer. Diaz will represent the recently unveiled “Lady Link” collection. The announcement came during the opening of the global watch event “Baselworld 2012″ in Switzerland. The new partnership will also serve to benefit and raise awareness for programs that empower women.

According to the “International Business Times“, Diaz also had this to say about the collaboration:

“I am deeply appreciative that TAG Heuer shares my desire to support women who are not free to pursue even the most basic goals, simply because of their gender. And announcing our partnership on the eve of International Women’s Day makes it even more significant.”

Check out an image of the Lady Link collection:

lady link cameron diaz

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