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Collaborations May Have Finally Jumped The Shark: OPI + Kellogg’s Special K

If you thought collaborations hadn’t quite jumped the shark yet, today’s pairing could change your mind. It seems that everyone is collaborating with everyone these days, but breakfast cereal Special K’s partnering up with Nicole x OPI on a three piece polish range just might take the cake… er… cereal.

What do cereal and nail polish have in common, you might ask? We have no idea (unless is wondering at the splendor of a new manicure when you pick up the box) — but never mind. It’s happened.

During the month of April, a purchase of a box of Kellogg’s Special K will score you the chance to win the three nail hues, individually titled “Challenge Red-y,” “Prose & Confidence,” and “Be Ama-Zing!” And while none of the colors are breaking any new ground in the nails-as-art department — at least this will take us back to those days when their was a prize tucked into your morning snap-crackle-&-pops.

Yes, there are those vaguely annoying stipulations, like buying more boxes, singing up for a rewards club, etc… but hey, FREE POLISH! Free vaguely uninspired bottles of nail polish. *sigh.

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