Designer Catfight: War of the Red Bottom
Famed footwear brand Yves Saint Laurent has been showing his Spring 2011 collection and one of the items seen on the runway causing a lot of stress were a series of solid colored pumps, including the heel and sole. The shoes came in navy blue, purple, green, and finally red — ALL red. Christian Louboutin decided that this was a threat to his brand, as it is the reputation of Louboutin to have red soles. How could anyone connected to a TV/Computer/Radio not have heard at least one of the pop culture references of “Red Bottom Shoes,” including Mariah Carey and J-Lo song references. Even “The Queen of all Media” Oprah seems to wear them almost everyday on her final season.
Louboutin has filed a suit against YSL to send a message to anyone trying to steal his trade marked red soles on his shoes. Louboutin has a point, but is he being a little too rigid on the matter? Here’s what he has to say about it:
“I have the biggest respect for the house of Yves Saint Laurent. Having discussed the matter with them and not been able to reach an agreement, we have had to take this to court. My company has a trademark on the red sole and if we don’t enforce it this would leave the door open for other brands to copy us while jeopardising the identity of the Louboutin red sole. No one before me has ever used a coloured sole to define a brand’s identity. The red sole has become widely recognised as the distinct sign of my brand in the eyes of women all over the world.”
Who do you think is being catty? YSL or Loubou?
Regardless, the man makes great shoes, and I shamelessly have to plug my new favorite Louboutin men’s shoes. These are perfect for an awesome Spring wardrobe… hmmm… now where do I get a spare $2495 to spend on new sneakers?!