Did You Check Out Diddy’s NYFW Show via Instagram?

Sean John - Runway - Fall 08 MBFW

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The way to greatness this days is having a dynamic product and an even more dynamic social media profile. In the case of New York Fashion Week, many designers ditched the high costs of showcasing their collections at the tents and instead opted for a more personal approach. What is more personal than Instagram?

Lauded superstar and fashion mogul Sean Combs, known by his stage name (the most recent one we suppose) Diddy, shared the comings of his Sean Jean collection with fans and fashion followers via his personal Instagram.

“In honor of New York fashion week we wanted to do something that has never been done before,” said Combs aka Diddy in a press release.  “With Instagram technology we are bringing Sean John to the social media runway where our consumer lives.”

We admit that we were quite intrigued by this no-runway approach to debuting his collection. What we got were many pictures of the collection without a true artistic pizazz that we were seeking. Nonetheless the “show” is below for your pleasure:

diddy nyfw spring orange pants

diddy nyfw horse

diddy nyfw group photo

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