Dove’s pro-curl movement has begun

Dove has done it again, sending the message that all women are beautiful just the way they are — this time in the shape of a soon-to-go viral video campaign called “Love Your Curls,” aimed at encouraging young girls to embrace their curly hair. The stars? An ethnically diverse blend of 5 to 11 year old girls who struggle with embracing the beauty of their naturally curly hair.*prepare to have those heartstrings tugged.

Dove cites statistics that only 4 out of 10 curly haired girls think that their hair is beautiful, the video — replete with a very catchy tune and a surprise curly haired dance party — does a darn good job of encouraging girls to embrace their natural beauty regardless of what they may see in magazines. As someone who has struggled with my own curls, straightened them into oblivion and thrilled with the recent surge in embracing your hair’s natural texture, this particular writer is thrilled with Dove’s latest “you are beautiful just the way you are” mission. See the whole video here and don’t forget to grab those tissues.


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