Drug Store Delights: Duane Reade Look Boutique Redefines Beauty Buying

Duane Reade Drug Store in New York City Offers Department Store Feel with Convenience

One wouldn’t expect the best beauty finds in your typical drugstore. After all, you don’t really need to think to find a generic mascara under $10. You just buy it whether it works for you or not. But what happens when you combine drug store convenience with cosmetic counter service and appeal? You get a hybrid “Look Boutique” with a variety of the best in skin, hair and makeup with the option to walk a few feet away to the greeting cards.

Highlights of the new store include an upscale beauty department, dubbed “Look Boutique”, that services all aspects of beauty, including brows with a Ramy-branded brow bar that offers in-store brow-shaping services for $30.

The Look Boutique also offers makeup applications from freelance artists

The Look Boutique is the store’s economical answer to Sephora. It features high and low end beauty products, with everything from $31 Rilastil mascara to $1.99 Sinful nail polishes (both of which lit my fire). With a staff of freelance makeup, eyebrow and nail artists on the ready, this is an extra convenient one-stop shop for women (and men) on the go.

We love the entire concept of the newly designed store and the glamour it brings to every day women. Pop in to your local Duane Reade (if you are on the East Coast) and revel in the joys of accessible reading.

Love and Beauty,


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