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Erase Me: Lips Go Sensuously Stark

  • by Corrie Shenigo
  • posted at 6:44 am
  • October 22, 2010

Lip liner, cosmetic fillers and pepper-infused glosses: We live in a world where women regularly plump up their pouts to be one of the most visible features on a woman’s face. But, if we are to judge by the looks featured at such illustrious luxury Spring 2011 collections as Proenza Schouler, Rick Owens, Prabal Gurung and even Rodarte, things may be about to change.

We here at PoshBeauty.com would like to introduce you to the real star of the 2011 Spring Runway Season and a virtual backstage staple at many Spring shows:  M.A.C.s very own Lip Erase.

M.A.C. Lip Erase

M.A.C.’s Gordon Espinet describes this putty colored cream as a “shine-free balm spiked with flesh-tone pigments,” and was designed as a lip concealer.

“A dab takes down the natural pinkish color [of lips],” explains Proenza Schouler Spring makeup artist Diane Kendal, who sparingly dabbed it onto model’s mouths to conjure a coolly neutral mouth.

Make-up sheets from Proenza Schouler artist Diane Kendal

Think minimalism, naturalism and an homage to monochromatic fashions.

Prabal Gurung 2011 Spring - Rick Owens 2011 Spring - Proenza Schouler 2011 Spring

So how do you take this look from runway to real world?  In two ways actually.  One way is to give yourself over to the stark look of neutralizing the lip and emphasizing the eye and cheek with bold color or a smokey eye.  Another way, however, is to use M.A.C.’s Lip Erase as a canvas primer.  Dab a bit to the lips and then let it sit for 5 minutes or so – next, commence with color.  It’s a perfect primer to keep this season’s hottest bold pink, coral or deep red lip shade as saturated and lovely as it is in the tube.

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