ERIN FEATHERSTONE SAVES THE DAY: Juicy Couture’s Holiday Collection Makes Good.
Erin Featherstone’s reputation for creating ethereal ready-to-wear collections certainly does proceed her, especially in her latest collaboration with Juicy Couture. After basking in the glow of the New York Time’s rave review of the Oct. 27th launch, Juicy Couture and Ms. Featherstone are pleased to present her first Holiday 2010 collection… to you… on Nov. 15.
Featherstone was called upon by Juicy to join their team after department stores started dropping Juicy merchandise. Co-founders Gela Nash-Taylor and Pamela Skaist-Levy stepped into consulting positions and handed Featherstone the task of delivering designs that called to mind the companies original whimsical luxury but still appeal to clientele that had moved beyond the velour track suit. And boy did she deliver.
Gone are the obvious Juicy logos and lettering embellishments, making way for subtle art deco cuts and details, including tassling and rhinestone trim. We here at PoshBeauty.com are incredible fans of 30′s inspired, creme colored Dolman Sleeve Gown that Ms. Featherstone herself wore to The Costume Institute Gala in May of this year.
What Featherstone didn’t forsake was Juicy’s signature use of velour and velvet. Of note, is the hot pink two-toned Bustier Dress – a gorgeous little number that seems worlds away from the track suits of the early 2000′s, as well as numerous draped and wrapped skirts.
But she didn’t stop there. Accessories (a delicious glittery shoe with a contrasting suede vamp) iced the cake of this collection with a bevy of jewelry, headbands and evening bags – many with subtle (and not so subtle) nods to a Old Hollywood.
“I never would have expected it,” she said, “but it has been a huge stimulation creatively.”
Does this suggest future collaboration? We’ll keep you informed!