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Estée Lauder appoints Joan Smalls as new spokesmodel

Estee Lauder is adding a lot of color to its menu of spokesmodels to represent their legacy-long brand. They recently announced signing Puerto Rican model Joan Smalls as their latest ambassador of cosmetics and skin care products. Her first global advertising campaign will be released May 2011.

Smalls made her modeling debut in January 2010 when she was featured as the exclusive model for Ricard Tisci’s Givenchy Fall/Winter 2010 Couture Show in Paris.

Smalls in the Oscar de la Renta Show Spring 2010

The Black and Puerto Rican model has appeared in campaigns for Ralph Lauren, The Gap, Coach and Ports 1961 and walked the runways for Oscar de la Renta and Diane von Furstenberg (my absolute fave!).

Kudos to Smalls for embarking on a new venture that will definitely keep her career moving in a fruitful direction.

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