Estee Lauder Launches Its First Chinese Skin Care Line
Major beauty empire Estee Lauder is launching into new territory and learning Mandarin in the process. The brand recently announced their plans to launch their new line Osiao in Hong Kong mid-October. The luxury-priced brand will debut at two Lane Crawford stores in Hong Kong and is part of the brand’s ongoing strategy to take advantage of the growing Chinese beauty market.
The brand, which owns premium skin care brands including Origins, Aveda, La Mer and Clinique, are already sold in over 150 countries and is no stranger to the foreign markets. Let’s just hope the Chinese welcome Osiao with open arms.