European Union Bans Animal Testing in Cosmetics

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Cosmetics are fun and flirty and perfect for creating our best looks day and night, but they’re even better when they haven’t been testing on animals. According to an article on Ecouterre, starting March 11, the European Union will ban the import and sale of new cosmetic products that were either tested on animals or contain ingredients that were tested on animals.

Sounds like the ban has been cooking since 2009 and was pioneered by Anita Roddick, human rights activist and the late founder of The Body Shop, who joined members of the European Coalition to End Animal Experiments in 1996 to present the European Commission with a petition containing 4 million signatures.

“This is truly an historic event and the culmination of over 20 years of campaigning,” says Michelle Thew, chief executive of Cruelty-Free International, a global nonprofit founded by veteran animal-rights group BUAV. “Now we will apply our determination and vision on a global stage to ensure that the rest of the world follows this lead.”

The Body Shop will celebrate with a range of events counting down to March 11th. Do you know if the every day products you use have been tested on animals?


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