EVOLUTIONMAN SEEKS TOE-HOLD IN MEN’S GROOMING.
Recently I’ve been on a written and verbal tirade. My complaint? The increasing and ridiculous amount of upkeep that us ladies have to go through in order to be presentable to our adoring masses: there’s waxing and plucking and dying and cutting and manicures and pedicures and facials and… geesh… I’m tired!
And while I’m not ready to give it all up – I was a little bit excited with the latest new entry into the world of man-cosmetics (’cause if getting all ‘fresh and shiny’ is expensive and exhausting to me… then by-gosh I want it to be equally exhausting and expensive for him. – I demand equality!)
Famed celebrity stylist and founder and CEO of EVOLUTIONMAN LLC has developed a line of skin-care products for the manlier species. Priced between $10 and $24, the line includes a multitude of products such as face wash, shaving cream… even concealer, and seeks to ‘provide maximum results with minimal effort’ in order to take the ‘confusion our of clean-up.’ Now that is truly evolutionary.