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Express Expands Again: Beauty Line Launch

  • by Corrie Shenigo
  • posted at 10:14 am
  • November 30, 2011

It’s seems that too-cool-for-90′s-school mall favorite is looking to make a modern-day come-back.

Express Beauty (photo courtesy of BellaSugar)

Express has just announced that it will be doing it’s first-ever beauty line starting with an in-store unveiling of a shimmery body powder, a lip gloss trio seasonally titled “Love and Cheers,” and a custom fragrance called “Love Express.” And while this isn’t the brands first foray into the land of cosmetics, it is their first attempt at a full line that will continue to grow over the next few seasons. On the heels of Express’ recent publication of it’s first catalog, we have to wonder if the rumors are true. Does Express want to get in the designer collaboration game? Time will tell.

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