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Fashion Fair Launches First Liquid Mineral Foundation

fashion fair cosmetics

Say good-bye to powders, swirling, tapping and the like. Fashion Fair’s True Finish Refining Mineral Foundation is taking the mineral foundation by storm offering18 shades of powerfully named hues designed for the natural brown woman.

Using HUE Harmony technology, each foundation addresses hyper-pigmentation and adapts to the skin’s complexion. The new product, which launched August 8th, is available on the FashionFair website as well as fine department stores.

We’re impressed with the boldness of their new ad featuring a bald model with flawless skin. Since noted makeup artist Sam Fine stepped on to the scene to help the cosmetics brand re-position themselves, we’re liking the new direction of this line.

 

Please weigh in Posh Beauties? Will you be trying out this new foundation?

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