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Fashion Weeks Scheduling Snafu

  • by Corrie Shenigo
  • posted at 5:12 pm
  • October 4, 2011

Versace Runway (courtesy of The Daily Telegraph)

New York, London, Milan and Paris – we’ve got a problem.

According to The Daily Telegraph it seems the scheduling of the big four Fashion Week’s paths are about to collide. Well, at least their calenders are, with Milan announcing that its Fashion Week will overlap with New York and London.

What’s the big deal, you may ask? An overlap could mean that the host of advertising, retail, media, department store buyers and fashion magazine editors would have to choose whether to attend one city or another affecting the way the fashion universe revolves.

In 2008, fashion business syndicates agreed that NYC’s Fashion Week would begin on the second Thursday of September, with London, Milan and Paris following consecutively. This calender collision is over whether or not this ‘agreement’ was meant to stand permanently (UK and America’s stance) or only for three years (Italy and France’s viewpoint.) The Camera Nazionale della Moda Italiana, which runs Italian fashion and organises Milan Fashion Week, recently declared that its 2012 womenswear fashion week would begin on Sept 19, and the French Federation de la Couture du Pret-a-Porter announced it will begin its week on Tuesday, September 25, 2012. (Eek!)

Thus far, meetings between the four countries have failed to find a solution, with The British Fashion Council offering this:

“We are in direct discussion with our counterparts and hope to resolve the matter over the next few weeks. We have a great deal of support from both international and domestic media and retailers in retaining the dates agreement.”

Here’s to hoping the big four can find a way to play nicey-nice in the fashion sandbox. If not… there may be some big retail changes a-coming.

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