Godfrey Gao: The First Asian Face for Louis Vuitton
Riding on the wave of promoting diversity this week, with all things Asian in the media, we would like to send a major congratulations to the Taiwanese-Canadian actor Godfrey Gao as the first Asian male to be selected as a spokes model for Louis Vuitton. Gao is a successful TV actor in Taiwan, having starred in popular dramas like “Volleyball Lover” and the hilariously titled “I Want to Become a Hard Persimmon.” It’s appropriate that Gao was chosen to front the label’s spring campaign, LV is hoping he will continue the company’s growth in Asia. Reports show that Chinese men spent more on luxury goods than their female counterparts last year. The move by the French brand can be interpreted as an acknowledgment that this key demographic has been behind the company’s extraordinary growth this year. Parent company LVMH – which also owns brands like Sephora makeup, Hennessy Cognac and Moët & Chandon champagne, posted a 26% jump in sales over the first nine months of 2010, compared with the same period the year before. Analysts say its flagship Louis Vuitton brand was responsible for the bulk of that growth. Let’s hope these major brands follow this trend and continue the recent diversity being seen in the industry.