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Gucci Pairs With Beyonce and Salma Hayek In Chime For Change

Smart, beautiful, successful and philanthropic superstars Beyonce Knowles and Salma Hayek have joined up with Gucci to launch the brands global campaign for female empowerment. The initiative, called Chime For Change, aims to raise awareness and funds in support of projects for girls and women on a global scale, through sharing “powerful stories” about inspiring females.

“I have always felt strongly about equal opportunity for women. Girls have to be taught from early on that they are strong and capable of being anything they want to be,” Beyonce recently told fashion magazine Vogue.  ”It’s up to us to change the statistics for women around the world. I’m honoured to be in the company of women who live fearlessly and set an example for the next generation of young ladies.”

Officially announcing the organization and it’s goals at the TEDxWomen luncheon, Hayek had this to say, “I am proud to be joining the growing international movement on behalf of girls and women around the world. I believe that by working together we can change the course of history to ensure that girls and women are empowered to realize their potential and thrive.”

Gucci’s Chime for Change campaign shares an equally star-studded advisory board of experts and global advocates – Julia RobertsMeryl Streep, Jada Pinkett SmithFrancois-Henri Pinault, Gordon and Sarah Brown, and Arianna Huffington.

Frida Giannini, Creative Director of Gucci

This isn’t the luxe label’s first time supporting women’s rights issues, Gucci has enjoyed a seven-year partnership with UNICEF in support of girls’ education, and has founded two female film awards — the Spotlighting Women Documentary Award and the Gucci Award for Women in Cinema with the Venice Film Festival.

“This is the emergency and the opportunity of today,” said Gucci’s Creative Director Frida Giannini. “We have reached a significant moment in the history of girls’ and women’s empowerment and now is the time for change. I think it is essential for girls and women to see and celebrate what is possible. I hope that through Chime we can help the voices calling for change to become so loud that they cannot be ignored.”

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