Harper’s Bazaar Gets’ a Trim
With the world in it’s typical Fashion Week tizzy (New York, London, Milan, Paris is quick succession) it’s easy to over look the fact that the very magazines that tout fashion’s most forward designers aren’t seeing quite the financial benefit that other fashion outlets are. In fact, not long ago we were all speculating the demise of the print magazine – and while we’re not quite there yet… we are here:
WWD‘s inside sources say that Harper’s Bazaar is getting a print date shave by two issues – making it’s yearly total a pared down 10 issues instead of 11 (this is the second time in two years that HB has dropped it’s yearly publishing total.) According to WWD:
Bazaar is an obvious choice for a bit of a reboot. Of all the major fashion magazines—Vogue, Elle, InStyle and W—it suffered the roughest first half. It is the only magazine of that group that suffered a drop in ad pages, with a 5.4 percent decline in the first six months. After a strong 2010, it also has fared worse than its rivals in the first half. Bazaar dropped 15 percent, while W, Elle and InStyle had losses of 12, 10 and 8 percent, respectively. Vogue was the only winner with an increase of 11 percent.
Apparently Hearst has found a successful budget trim in the lose-an-issue strategy, as Bazaar isn’t the only Hearst publication to get a publication-date trim. The famed-fashion mag joins the 11-yearly issues Esquire and a 10-yearly issues House Beautiful in it’s um… brevity. So while the runways are rife with the current season’s successes, we can probably safetly assume the print publications aren’t out-of-the-woods just yet.