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Havainas Puts Your Toe Behind the Fabric

  • by Corrie Shenigo
  • posted at 8:16 am
  • March 25, 2011

Havianas Closed-Toe Shoes

For those of you in the comfort camp, famed Brazilian flip-flop brand Havianas introduced it’s very first closed-toe shoe on Monday. And we’re not talking just one.

The coveted label’s “Soul Collection” offers up ballet flats, espadrilles, mid-rise and high-top sneakers – and flip-flop lovers need not worry, every pair of this new collection has the Havaina signature soft-as-clouds sole made of it’s exclusive proprietary rubber. Heck some of these little wonders even go so far as to offer up the eco-element of being made of naturally sustainable jute.

So why mess with the sure-thing market of Havaianas flip-flop domination?

The companies director of marketing, Jim Anstey explains, “For us, it’s a natural move to go from flip-flops to a closed toe. We wanted to keep a connection to the brand and that’s the sole. It’s an extension of the Havainas flip-flop. They’ve got Brazilian styling with the very vibrant colors and the color blocking. And the sole of the flip-flop is there. It’s called the ‘Soul Collection’ for a bit of a double entendre. It’s the soul in the sole.”

The shoes will range from $38 to $60 and can be snapped up starting Monday on Havainas.com, or at Kitson, Henri Bendel and other fine retailers.

From their soul to your sole.

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