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Herieth Paul for Edun

edun spring 2012

With fashion week just days away we have to give love and attention to those lines not just blessing us with fabulous fashions and textiles but also making an impact around the world.

The beautiful Herieth Paul is at the helm of Edun’s 2012 Spring ad campaign shot by Ryan McGinley. The butterflies, gorgeously captured in each photo are indigenous to Africa and bring to life the zest of the clothing line, giving each picture movement as well as color and dimension.

Take a look at more pics below (photos credited to Oyster Magazine):

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