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H&M Finally Launches A Shoppable E-Commerce Site For US

We have to agree that it’s a little early to incite a shopping riot, but the “unicorn” has finally arrived — and by “unicorn” we mean a shoppable H&M site for US customers.  Rumors of the fast fashion titan’s e-commerce launch have been running rampant for so long it was anyone’s guess if it was actually going to happen.  But it has and you can log on right now!

We assume that H&M launched their US shopping site now, in anticipation of the frenzy that will ensue with the online release of their upcoming Isabel Marant for H&M collection in November — gotta work the kinks out now.  But today’s “grand opening” also includes a bevy of bonuses to entice online shoppers to log-on, including offering maternity wear and special sizing (sizes 12 – 24) that isn’t available in the brand’s brick-and-mortar stores, which only carries up to as size 14.

The launch also coincides with the US debut of the beloved brand’s home collection, so you can spruce up your digs as well as your wears and still look your bank account in the eye.

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