H&M Get’s You Red Carpet Ready With New Collection!

  • by Corrie Shenigo
  • posted at 5:53 pm
  • March 19, 2012

H&M is taking a short break from it’s barrage of couture designer collaborations and rolling out something exclusively it’s own. The chic shop has announced that it has created a new “Exclusive Conscious” collection of duds that will have you red-carpet ready without forgoing typical celeb eco-friendliness… which means that it’s sure to be a celebrity favorite. Oh wait! It already is.

Amanda Seyfried @ London premiere of "In Time"

Celebrities like Michelle Williams, Viola Davis and Amanda Seyfried have already been spotted wearing H&M’s “Exclusive Conscious” collection, like Seyfried’s blue tuxedo blazer and shorts that she sported to the London premiere of “In Time,” and Michelle Williams H&M custom-made gown at this year’s BAFTAs?

Michelle Williams @ 2012 BAFTA Awards

The entire collection is in keeping with H&M‘s eco-friendly initiative, which means that each one of the pieces are made from sustainable materials (think organic cotton, hemp and recycled polyester) that will appear in 100 H&M stores this April 12th!

Here’s a little sneaky peek:

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