H&M Launches New Concept Stores to High End Customers in Spring


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Retailer H&M is quickly pushing it’s way to the top of the retail chain and slowly making its way into the luxury market. The popular trendy fashion store has successfully transitioned from its fast fashion persona and into higher end fashion after collaborating with designers such as Jimmy Choo and recently Maison Martin Margiela. But the show doesn’t stop here folks.

Always the one to be steps ahead of the rest of the game, H&M is planning to build a new set of concept stores to be called “& Other Stories”, which according to Reuters, will offer clothes, shoes, bags and accessories in Barcelona, Berlin, Copenhagen, London, Milan, Paris and Stockholm initially. Prices will run the gamut not unlike the existing model at H&M today.

“Its our aim to be a one-stop styling destination,” Spokeswoman Elke Kieft said. “Beauty is going to be important as well. So there will be a wide range of colour cosmetics.”

There’s no set date for when the first store opens but we’ll keep our eyes peeled. Hopefully a U.S. store will be on it’s way here in the states if “& Other Stories” proves to be successful.

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