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H&M Set To Launch Girl With The Dragon Tattoo Collection

  • by Corrie Shenigo
  • posted at 5:31 pm
  • December 5, 2011

H&M's Girl With The Dragon Tattoo

In yet another fit of cross-media marketing, H&M is set to unleash a new collection in celebration of the launch of the feature film, The Girl With The Dragon Tattoo. The collab-happy store worked with designer Trish Summerville on this 30-piece collection celebrating the gritty style of the film’s anti-heroine, Lisbeth Salander.  Summerville was also the film’s costume designer, so it seems appropriate that she would step up to create H&M’s version of the features leather jackets, pants, boots, tribal earrings, ripped jeans and hoodies.  Naturally, we have a sneak peek!

H&M's Girl With The Dragon Tattoo Collection

H&M's Girl With The Dragon Tattoo Collection

H&M's Girl With The Dragon Tattoo

“Salander’s look is very real and very lived in, with pieces that her character has worn for a long time,” Summerville said. “My goal is for women to find pieces in it they love and then mix with their own wardrobe to create their own personal style.”

H&M's Girl With The Dragon Tattoo

H&M's Girl With The Dragon Tattoo

The collection is E-D-G-Y (Yes… all caps), but if that’s your thing, then you can snap up your Girl With The Dragon Tattoo duds on December 14th!

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