H&M Set To Launch Girl With The Dragon Tattoo Collection
In yet another fit of cross-media marketing, H&M is set to unleash a new collection in celebration of the launch of the feature film, The Girl With The Dragon Tattoo. The collab-happy store worked with designer Trish Summerville on this 30-piece collection celebrating the gritty style of the film’s anti-heroine, Lisbeth Salander. Summerville was also the film’s costume designer, so it seems appropriate that she would step up to create H&M’s version of the features leather jackets, pants, boots, tribal earrings, ripped jeans and hoodies. Naturally, we have a sneak peek!
“Salander’s look is very real and very lived in, with pieces that her character has worn for a long time,” Summerville said. “My goal is for women to find pieces in it they love and then mix with their own wardrobe to create their own personal style.”
The collection is E-D-G-Y (Yes… all caps), but if that’s your thing, then you can snap up your Girl With The Dragon Tattoo duds on December 14th!