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H&M’s BIG REVEAL: Lanvin Lovers Flock En Mass.

  • by Corrie Shenigo
  • posted at 10:59 pm
  • November 22, 2010

It’s no secret that Lanvin Designer Alber Elbaz knows exactly how to cause a scene!

H&M Setting the Scene for Lanvin's Arrival at The Americana in Glendale, CA

We here at PoshBeauty.com haven’t been shy in covering the much anticipated unveiling of Lanvin collaborative collection for H&M (see Oct. 20th’s Sneak Peek: Lanvin Unveils Four Beauties From It’s H&M Collection and Nov. 2nd’s posting Election Day Results: Lanvin’s H&M Collection Revealed!) mostly because we’ve been just shy of visibly salivating over the pix and short film reveals that have been peppering the media of late.

Lanvin Lovin' Masses Gathering for the Big Reveal - Washington D.C.

But this Saturday (Nov. 20) it finally happened with the official unleashing of the entire collection made available to the Lanvin’ Lovin’ Masses at 24 stores across the country. And by masses… we mean droves.  Lines formed outside of H&M stores hours before the opening (at least one shopper waited a whopping 13 hours), with more than 300 shoppers lining up outside of N.Y.C.’s Fifth Avenue store.

“”I can’t believe it. I was sure there would be no one. I was a bit panicked,” Elbaz, in typical fashion, stated while watching the draw of his collection from the safety of his car.

Oh… Alber… there is nothing at all to panic about.  With a collection that is sure to fly out the doors and shoppers virtually out-turning their wallets to snap up one of each item – this was surely a fashionable and shrewdly successful partnership.  Ladies… if you’re hoping to collect anything from Lanvin/H&M’s bounty – now would be the time.  Before long it will be going-going-gone.

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