H&M’s eco-chic take on denim

We can’t think of a more versatile or more beloved closet staple than denim, which is why today’s reveal of H&M’s Conscious Denim Collection has us pining for the official release date — Oct. 2. Chock full of uber-chic fall essentials like overalls, boyfriend jeans and a quilted jean jacket, as well as more urban takes on color and style with indigo t-shirts, sweatshirt, sweaters, and a slim-fitting denim pencil skirt.

What’s more, the fast-fashion giant’s commitment to sustainability is apparent, as the collection is a partnering between H&M and Spanish-based denim consultants Jeanologia, who help brands assess the environmental impact of the washes and dyes used, including the energy and water use as well. All this research ensures that H&M stays true to it’s eco-conscious mission.

So say hello to what is likely to be your fall/winter wardrobe for 2014 — and likely beyond. Viva la denim!


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