H&M’s Ponys Up A Model Off-Duty Look
Those of you who gawped at yesterday’s party-perfect H&M Consciousness Exclusives collection needn’t worry that your casual wear needs won’t be addressed. Fast-fashion is just that — F-A-S-T — so it seems timely that news of another H&M collection would hit the blogosphere. This time geared towards that “model off-duty” look.
Dubbed “New Icons” the collection is a street scene homage to some of the hottest catwalkers around — Joan Smalls, Daphne Groeneveld, Lindsey Wixson, and Liu Wen. Naturally the fearsome foursome star in the accompanying campaign with stock sound bites like Smalls, “It’s super cool and for your everyday girl who wants to look great and feel comfortable at the same time.”
You can expect H&M’s “New Icons” collection to include tees, embellished vests, faux-leather biker jackets, tote bags, maxi skirts, and ankle boots — in the particularly palette of black, white, and beige. Look for the goods to hit stores sometime in April.