IT GIRL REVEAL: How to Thrift
PBS has tapped UK’s latest “It” girl, Alexa Chung to host Thrift America a new series aimed at teaching American’s how to pillage thrift shops, flea markets and consignment in search of the fashionable finds that the foolish (or extremely wealthy) have cast out of their closets.
According to a PBS press release:
“On Thrift America, scheduled to be broadcast on PBS next summer … Chung will comb the country’s consignment shops, garage sales and flea markets for old clothing and other potential treasures to use in creative endeavors. A few of the places [she will] visit include Detroit, Nashville, and Brooklyn (and, on a less populist note, fashion capitals like Paris and London). Think of it as Antiques Roadshow meets the foodie romp Anthony Bourdain: No Reservations.”
Chung’s previous American television attempt for MTV, It’s On With Alexa Chung, ended in cancellation after two years, but that hasn’t seemed to stop this fashion powerhouse from climbing up the “It” girl foodchain.
“She’s become the Kate Moss for this new generation,” said Jane Keltner de Valle, the fashion news director for Teen Vogue. There was a time when all the pretty young things wanted was, as Ms. Keltner de Valle put it, “Kate, Kate, Kate. And now they say ‘Alexa!’ ”
And… just like Kate… Ms. Chung is dabbling in all sorts of projects. Gracing such iconic covers as British Vogue, Elle and Harpers Bazaar, hosting television and music awards shows, helping in the design of a collection for Madewell (owned by J.Crew) and inspiring the design of Mulberry’s sought-after hand bag, she seems to be multi-tasking her way to the top.