Jennifer Aniston For Living Proof
The newly engaged actress is charting new territory these days just having landed a pretty big deal with hair care company Living Proof. You may not have heard much about the brand as they do very little advertising, but the science behind their anti-frizz products deserve a celebrity spotlight all their own. Built based on science from MIT the Wall Street Journal totes the brand’s science star is Dr. Langer, a professor at the Massachusetts Institute of Technology and a chemical engineer, whose work marshals technology like polymer chemistry and tissue engineering against disease and has spawned some two dozen companies.
This new generation of frizz fighting products is the evolution of beauty that until now, hasn’t been met with much celebrity endorsement. As the spokesperson and product creator of the brand, Aniston will put her two cents into product design, packaging and marketing. Who’s excited to get their hands on this high-tech beauty line?