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Jessica Simpson to Expand Maternity Collection

DESTINATION MATERNITY CORPORATION JESSICA SIMPSON COLLECTION

Jessica Simpson is the surprise fashion business woman no one would have ever expected to dominate the retail industry. The mother to be, again, and superstar fashion icon is making plans to expand her collection for Destination Maternity. The Jessica Simpson Maternity collection will enter into an additional 800 stores by early Spring, up from 350 existing doors already.

“I am so thrilled this collection is growing and I am able to give even more women access to comfortable, fashionable and affordable maternity wear,” Simpson said in a press release. “We have designed a collection that is every-day chic, from bright jersey knit dresses to dressed-up denim.  I’m looking forward to wearing my favorite pieces during this pregnancy.”

The collection launched in the fall of 2012 with much success through a licensing deal with Camuto Group (think Vince Camuto). The Spring 2013 collection will feature a soft and romantic theme with lace details, light airy fabrics, florals and accents that are equal parts coo land feminine. Pieces will range in price from $19 to $69.

Shop the collection here: http://www.destinationmaternity.com/JessicaSimpson.asp

 

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