Joe Fresh To Pair With JCPenney On e-Commerce Too!
With the staggering success of designer-meets-mass retailers collaborations in the past few years, pairing with companies like H&M, and Target is a no brainer for any brand looking to infiltrate the US shopping market — and apparently urban chic Canadian brand Joe Fresh has taken notice.
Outside of stocking their store-within-a-store at nearly 700 JC Penney outlets, the Business of Fashion is reporting that Joe Fresh will be made available at Penney’s website via a new e-commerce launch set for spring 2013. So now Joe Fresh’s special brand of $19 sweaters (and other $-friendly separates) will be available to shoppers living outside of Manhattan (where all six American Joe Fresh stores currently call home) — and that is good news!
Creative Director of Joe Fresh, Joseph Mimran commented earlier this year on the JC Penney in-store partnership, telling WWD, “For [Joe Fresh], it looked like a great opportunity to get a very large footprint in the U.S. very quickly and to do it with someone who is visionary.” We’re pretty sure that we can assume the sentiment for this latest reveal is the same.