Keds Releases Limited Edition Tour Sneaker For Taylor Swift’s ‘RED Tour’
Ked’s has teamed up with America’s sweetheart Taylor Swift for her North American RED Tour that kicked-off last week in Omaha, Nebraska and will end in September. In support of the tour, Keds released a limited edition Champion sneaker featuring the names of each city on the tour.
“We’re thrilled to be part of Taylor Swift ’s North American RED Tour , and to be offering our fans fun and exciting ways to experience Keds®,” said Rick Blackshaw, president, Keds in a press release. “The tour shoe is the first of its kind and is a really unique memento of the concert experience. We can’t wait to meet our fans, hear stories from Keds® girls across the country on what makes them brave, and help inspire as many girls as possible to be fearless.”
During the tour fans will be encouraged to share their stories of bravery, self-confidence, friendship and style at the Keds® Share Fearlessly video set, with the chance to be featured on Bravehearts.com, the new Keds® website devoted to helping girls live their lives to the fullest. There will also be series of giveaways, backstage tickets and upgraded seats throughout the tour. To find out what giveaways are running now follow Keds® at Facebook.com/Keds and Twitter.com/Keds.