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Kendall Jenner IS the new face of Esteé Lauder

Kendall Jenner’s star continued to rise over the weekend as the young beauty staked her claim on the title, the new face of Estée Lauder via a post on Instagram.

Jenner is poised to be featured in print and television ads for Lauder, as well as digital content which she will produce for her own social media channels. In a statement from the brand, Jenner was called ”the ultimate Instagirl” (courtesy her staggering 15 million Instagram followers) — a move we can only assume implies that the beauty label intends to use Jenner’s social media reach to draw in a younger generation of women.

Paired with the youngest Kardashian’s 13-page spread in the most recent issue of Vogue (Dec.), Jenner is making serious headway on her desire to be taken seriously by the modeling industry. Congratulation Kendall!

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