Keratin: Your Answer To Straight, Shiny Hair
As your rifling through the recent ad campaigns of Missoni, Prada, Versace, Valentino, Gucci, and Givenchy, you’ll notice that stick straight hair is a thing for spring. So in the spirit of sweet emulation, let’s review the merits of keratin treatments without all the formaldehyde fear-mongering.
Today’s keratin treatments are a whole new ball game from the big backlash to the Brazilian Blowout in ’09. In fact, there are many formulas that actually are formaldehyde free. Of the ones that aren’t, the level of formaldehyde produced during the treatment is relatively low and safe.
Here’s how it works: Your hair is made of keratin, so in order to smooth out the surface of your hair follicles, more keratin is applied with a heat process until it sticks, making hair shinier, helping to prevent breakage, and even releasing curls and waves. And if the later isn’t your thing, keratin treatments comes in formulations that vary according to the result you want. Curly, but with less frizz? They can do that. Nary a wave and shinier than gold? They can do that too. The trick is finding a stylist who offers a wide variety of keratin formulations and is seasoned in the process.
During the process, your stylist combs the keratin formula into your hair, leaves it on to fully coat the strands, and then flat irons your hair to seal it in. Today’s formula’s don’t require yesterday’s 72 hour wait to wash policy, but be sure to ask, just in case. Then it’s up to you. If you want the results to last, you can switch to a sulfate-free shampoo—most cleansers that sud will likely strip your hair of the keratin you just applied—and staying away from chlorine and salt water is likely a good idea too.
Keratin treatments are still fairly pricey— as in between $200 – $600 a pop. But if you’re pining for the frizz free hair of your dreams and can deal with the fact that keratin does eventually rinse out—most treatments last between 8 weeks to 6 months—then this just might be the answer.