Lana Del Rey Continues to Climb the Fashion Ladder
The world continues to be completely enamored with indie singer/ fashion muse Lana Del Rey with visual confirmation that the artist will indeed be starring in H&M’s latest worldwide fall campaign — and we can expect a second winter campaign too. Having already inspired her own Mulberry bag and appeared on the cover of British Vogue, the reveal of H&M’s campaign isn’t a big surprise (not to mention that it’s been rumored for a while), but it is a stylish one.
Del Rey brings her trademark retro-appeal to today’s campaign reveal wearing a pale pink angora-blend sweater, wax coated jeans and a seriously bouffant-ed long, long hair-do (think early Priscilla Presley.) Add the starlets well-known pointed manicure and heavily lined come-hither stare and you’ll find yourself thinking of an earlier and darkly glamorous Hollywood era, which is just what H&M had in mind.
“The mood is very LA noir,” said H&M creative director Donald Schneider. Yep. We get it.
Del Rey also recorded a cover of “Blue Velvet” for an H&M miniflim to be released at their website on Sept. 19th, in which we can speculate we’ll see more of the pop-star playing sulking sexy starlet. Vogue, H&M campaign, and her own bag? Despite harsh criticism of her actual craft, Lana Del Rey seems to be doing just fine.