Lorde’s moody MAC Collection
Grammy Awards, social media accolades and a sold out concert tour, 17-year old pop Lorde has enjoyed a pretty good year. ENTER COSMETICS COLLABORATION.
MAC Cosmetics has paired with the teen titan on a mini-line of cosmetics geared towards helping everyone achieve the singer’s vampire-chic visage. The accompanying ad, shot by Charles Howells, features a moody-looking Lorde wearing the collections lipstick (Pure Heroine, $16), and Penultimate Eye Liner (Rapidblack, $19.50.) Nail polish is also rumored to be a featured item in the line.
Lorde previously partnered with the beauty brand’s senior makeup artist Amber Dreadon on creating the look for her tour, so it seems only natural that the brand would singer would return the favor.
“I have loved MAC Cosmetics since I was a little kid. I remember saving up to buy my very first MAC lipstick at 14, and it was used by about 20 of my friends!” The singer said of the brand. “MAC has a very clear aesthetic, that has always felt fashion forward to me. So I was really excited to work with them on these products, which I use pretty much every day and night. I hope you will too.”
After debuting online and at MAC’s Times Square and Fifth Avenue stores, the line will be sold internationally on the MAC website and Champs-Élysées store in July.