‘L’Oreal USA Hairdressers Against AIDS’ To Initiate One Million Conversations About HIV Testing
Hair dressers around the country are going to be giving you a little more than just beauty advice from now on. In addition to your blow out and tips for great hair, they’ll also be encouraging you to get tested.
L’Oreal USA’s Hairdressers Against AIDS announced today a new goal to start one million conversations about HIV testing in 2013. Apparently there are over 1.2 million people living with HIV in the U.S. and 1 in 5 people don’t even know they have it. Wrap it up ALWAYS beauties!
Hairdressers Against AIDS, an advocacy program, mobilizes hairdressers and salon professionals to use their voice to educate their clients about HIV/AIDS and help stop the spread.
“Through the special bond between client and artists, hairdressers have the unique opportunity to help save lives by starting conversations,” said Christine Schuster, SVP of Education for L’Oreal Professional Products and the Chair of Hairdressers Against AIDS USA in a statement. “This year we are focusing on empowering and educating the millions of people hairdressers reach, to know their HIV status by getting tested and encouraging others to do so as well.”
Within the next year, L’Oreal will be training over 500,000 hair stylists in their professional salon division on HIV awareness and testing to forward the message to their clients. In addition, Hairdressers Against AIDS will bring their message to over 550 Salon Centric locations, reaching salon professionals across the country both in-store and through regional shows, hands-on classes, and in-salon workshops.
Once again, beauty is saving lives. Do you know your status?